Brand Mission

At Fate, we think sportswear shouldn't steer away from fashion. We think it should move towards it. Fate is dedicated to fusing sportswear with fashion and combine a streetwear style with clothing for the extra effort. Founded in ‘s-Hertogenbosch by Giel and Roel for a school project, our mission is to combine your personal style with clothing that empowers you to go the extra mile and reach your true potential. We, as avid athletes, believe that sportswear could be more. It should reflect your personal style and help you become the best version of yourself.

"There is no such thing as accident; it is fate misnamed" – Napoleon

Fate was founded on the belief that anybody can achieve their goals and become the best version of themselves. But it is the task of those who wear our apparel to dream and work tirelessly to achieve those goals. Everybody is destined to do great things, you just have to believe in it and work so hard that the dream becomes reality. We at Fate are constantly making our dream a reality: building a sportswear brand that helps people claim their full potential while expressing their personal style. We do this with our own training club. Fate Athletic Club is for those who dare to dream and unlock their fate. There is a unique path laid out for all of us; you just have to look.

Our product range has a variety of unique designs made to empower the wearer in their sport and journey. We have innovative designs and collections, such as the Athletic Club Collection and Dove Collection. Our garments are made from moisture-wicking fabric, designed to make you work hard during high-intensity training sessions while also staying cool. Our T-Shirts are lightweight, made from 100% polyester and feature a unique design. 

"For fashion models, by aspiring athletes."

At Fate we are committed to help people in reaching their full performance while also looking good and expressing their own style. Join us on our journey, as we continue to elevate what sportswear is and what it could be.